Licensing digital brands and platforms to the claims sector

What the licensing model is

Consumer claims depend on two things that are expensive to build and slow to earn: a name that people trust enough to type into a search bar, and a journey that takes them from a first question to a properly documented enquiry without confusing or losing them. Brogen Macy International, a privately held digital asset holding group based in Dubai, owns both kinds of asset and licenses them to businesses that operate in the claims sector.

The group is not a law firm and not a claims management company. It does not give legal advice, take instructions or manage claims. What it licenses is the brand and the platform. The licensee carries the regulated activity and the responsibility that goes with it. In Great Britain, claims management has been regulated by the Financial Conduct Authority since 1 April 2019, and legal services are regulated by the Solicitors Regulation Authority, so any firm working in this space has to hold the right authorisation in its own name.

The pattern is the one the group follows across its portfolio: own the asset, build the technology around it, and let operating businesses use it under licence.

The brands

Two plain-English brands anchor the programme. YourSolicitor.com is the platform for a proposed group claim about harm to young people from social media. YourSolicitor.co.uk is a long-established UK legal domain licensed as a second consumer-facing brand. Both sit within the group's wider holding of premium domain names.

A good consumer brand in this sector does a quiet but important job. It tells a visitor, within a second, what the site is for. The words your solicitor need no explanation, and that matters when visitors are young, on a phone and short of patience.

What the platform does

Behind each brand sits the same technology, built by Costello Global Technology, the group's AI and platform company, and described in full under platforms and infrastructure. It is designed around five jobs.

• Guide. Plain-English pages and an AI guide that answers only from sourced facts, so visitors get information they can check.
• Triage. A short registration followed by branching questions, so that the people who go forward are those with a realistic basis to do so.
• Consent. A clear record of what each person agreed to, and when.
• Safeguard. Gentle stopping points and escalation where a visitor may be vulnerable.
• Hand over. A clean, complete enquiry passed to the regulated firm that will deal with it.

Why licensing works for both sides

For a regulated firm, building a trusted consumer brand and a compliant intake platform from nothing takes years and a good deal of capital. Licensing turns that into a running cost, with a platform that is already built and reviewed. For the group, licensing lets its assets earn a return in a sector where it has deep technology experience, without taking on regulated risk. The arrangement also fits the group's approach to strategic investments and acquisitions, because a licensee that grows with the platform is a natural long-term partner.

None of the platform's jobs replaces a lawyer. Each one makes the lawyer's work easier, because the enquiry arrives structured, consented and complete.

Where it applies today

Two areas are in focus. The first is group litigation, where many people with a similar complaint can bring a combined claim; YourSolicitor.com is built for that. The second is the UK motor finance market, where an industry-wide redress scheme has created a large and confusing consumer landscape; the motor finance and PCP guide sets out what has happened and where the group fits.

Standards the programme works to

Everything published through a licensed brand has to be sourced and fact-checked, written in plain English, and reviewed before it goes live. Pages say plainly what stage a matter has reached. Where a free route to redress exists, the programme says so. The group treats this as a commercial requirement as much as an ethical one, because a brand that misleads consumers does not keep its authority.

Nothing on this page is legal advice, and nothing here invites anyone to make a claim. Anyone considering a claim should speak to a regulated solicitor or use the free routes the regulators provide.